BIG W Reverse Birthday Party

From the initial idea to the final celebration, this film, tells the fun story of a parents’ journey to create a memorable birthday party for their child with all the challenges that come with it.

By working backwards, we captured the imperfect yet perfect moments that lead to an unforgettable celebration thanks to a touch of magic from BIG W. I chose the theme song ‘Happy Together’ by the Turtles, which became the brands recognisable family tune and lifted recall across Audio, TV and Social channels.