Ken Buchan Creative is a Sydney-based marketing and advertising consultancy built on three decades directing campaigns for some of Australia’s biggest brands, now bringing that same creative firepower and strategic discipline directly to clients of all sizes.

Ken Buchan is a Sydney-based Creative Director whose 30 year career spans Young & Rubicam, TBWA, Integer, Eleven PR, and M&C Saatchi, along with in-house leadership roles at BIG W and Rebel Sport.

Throughout his career, Ken has crafted compelling narratives across all channels, generating results for a diverse range of clients, including Apple, ANZ, BIG W, Canon, CommBank, Foxtel, Lion, Mastercard, Mitsubishi, Jaguar, PepsiCo, Panadol, TAB, Tourism NZ, Woolworths, Wild Turkey and Singapore Airlines. His work has been recognised by prestigious award shows such as AWARD, AGDA, Adelaide Art Directors, Cannes, Effies, London International, Lürzer’s Archive, New York Festivals, Remi, PromaxBDA, and MAPDA.

Most recently, Ken led BIG W’s in-house agency, Blue Dot, where he successfully built and managed a talented team of two Art Directors and two Copywriters, overseeing a wider team of 15+ Digital Designers and external production creatives.

His strategic leadership contributed to the development of BIG W’s most successful Toy Sale campaign to date, and he played a pivotal role in securing B&T’s Marketing Team of the Year Award in 2023, for revitalising the BIG W brand and driving sustainability initiatives.

Ken also holds a Mini MBA in Brand Management, further enhancing his strategic capabilities.

His scriptwriting credits include the documentary series Tales by Light.