Ken Buchan is a seasoned Creative Director and Senior Copywriter with a proven track record of delivering impactful campaigns for leading brands. His extensive experience spans renowned agencies like Young & Rubicam, TBWA, Integer, Eleven PR, and M&C Saatchi, as well as leading in-house teams at BIG W and Rebel Sport.

Throughout his career, Ken has crafted compelling narratives across all channels, generating results for a diverse range of clients, including Apple, ANZ, BIG W, Canon, CommBank, Foxtel, Lion, Mastercard, Mitsubishi, Jaguar, PepsiCo, Panadol, TAB, Tourism NZ, Woolworths, Wild Turkey and Singapore Airlines. His work has been recognised by prestigious award shows such as AWARD, AGDA, Adelaide Art Directors, Cannes, Effies, London International, Lürzer's Archive, New York Festivals, Remi, PromaxBDA, and MAPDA.

Most recently, Ken led BIG W's in-house agency, Blue Dot, where he successfully built and managed a talented team of two Art Directors and two Copywriters, overseeing a wider team of 15+ Digital Designers and external production creatives.

His strategic leadership contributed to the development of BIG W's most successful Toy Sale campaign to date, and he played a pivotal role in securing B&T's Marketing Team of the Year Award in 2022.

Ken also holds a Mini MBA in Brand Management, further enhancing his strategic capabilities.