What I do
Thirty years in advertising means I've written for some of the world’s biggest brands. What I've learned is that the fundamentals are the same whether you're spending a million dollars or twenty thousand. Your message either lands or it doesn't. The copy either earns the click or it doesn't. The brand either makes sense to people or simply leaves them cold.
You’ve got to identify what you’re needing to say and then say it on the right medium to the right audience in a way that’s interesting to them. By making them relate to your brand, in all the ways they need your brand.
Today, I work on brands of all sizes and really enjoy helping smaller to medium sized businesses get ahead. Sounds like you? I’ll take a look at your marketing landscape, I can help you create and manage your socials, if that’s what you’re looking for - or we can just start where you feel something is missing.
Four ways we can work together
The right one depends on where you are right now. Not sure?
Answer five quick questions and I'll point you in the right direction.
Your marketing’s
talking.
Is it saying
the right thing?
Most small businesses spend a fortune producing content that the algorithm ignores, ads that attract tyre-kickers, and website copy that sends good leads straight to a competitor.
I fix that. With two decades of craft behind the thinking.
I work with you to create a strategy and a campaign
that gets results.
Most businesses don't
have a content problem.
They have a clarity problem.
You're not short of things to say. You're short of a sharp, confident way to say them,
one that makes the right people stop scrolling, read every word, and think "these are exactly who I need."
That's what I do. I bring 20+ years of creative advertising instinct together with a serious commitment to copy that earns its place on the page. Clear thinking, better words, and marketing that finally does what you always hoped it would.
Strategy before tactics
I spend time understanding your market, your customers, and what sets you apart — before a single word gets written or a single dollar gets committed. The thinking is the work.
Copy that earns its keep
Good copy isn't clever for clever's sake. It's precise, honest, and speaks directly to the person who needs what you offer — at exactly the right moment.
Creative that performs
Advertising and social content built around what your audience actually responds to — not what looks impressive in a deck or follows the latest platform trend.
THE SMART WAY TO START
The Creative Blueprint
A no-nonsense audit of your marketing and messaging.
What's working, what's wasting your money, and exactly what to do about it. Yours to keep.
Think of it as a full creative and marketing health check — the kind a senior strategist would run on your business before recommending anything. I look hard at what you're doing, how well it's working, and where the gaps are costing you.
The result? A clear, written strategy document that's yours to keep — whether we work together further or not. Most clients find it's the most useful thing they've commissioned all year. A few even use it to hold their existing agency accountable. Fair enough.
From A$1,800— fixed price, 7-day turnaround
WHAT YOUR BLUEPRINT COVERS
Brand voice & messaging audit — how clearly your business communicates what it does, who it's for, and why anyone should care
Website copy review — what's turning visitors off and what a sharper narrative could actually do for conversions
Social media presence — content strategy, tone, consistency, engagement, and whether any of it is doing real work
Paid advertising assessment — creative quality, targeting logic, and whether your ad spend is working hard or just leaving
Competitor positioning snapshot — how you sit relative to your market and where the opportunities are hiding
A prioritised roadmap — the three to five moves that'll make the biggest difference, ranked by impact, not complexity
THE OUTCOME: A PROPER STRATEGY DOCUMENT
Honest analysis. Specific actions. A clear path forward you can start on tomorrow.
01
HALF DAY WORKSHOP
The Intensive
Sometimes the best way to move fast is to clear the calendar for half a day and actually work the problem together. The Intensive is a focused, facilitated 4-hour session — your team, me, a whiteboard (literal or digital), and zero fluff.
We use your Blueprint findings (or whatever you come in with) to stress-test your messaging, sharpen your positioning, or map out a campaign from scratch. You leave with clear decisions made, not more things to think about.
What's included
4-hour facilitated strategy session
(remote or Sydney CBD)Pre-session brief and alignment call
Live copy and creative development during the session
Post-session summary — decisions, actions, next steps
Two weeks of follow-up Q&A via email
A$2,500 — flat rate per session
02
PROJECT-BASED WORK
The Sprint
03
ONGOING RETAINER
The Partnership
For businesses ready to treat their marketing like the asset it is. Think of it as having a senior creative director embedded in your team — without the salary, the super, or the 9am stand-up.
Monthly strategy, ongoing copy, creative direction, and a frank opinion when you need one. You focus on running the business. I focus on making sure what you say about it actually lands.
What's included
Monthly strategy session + creative direction
Ongoing copy — campaigns, social, email, ads
Paid ad creative review and performance input
Priority access and fast turnarounds
Quarterly review and forward planning
From A$3,500 / month
A time-boxed project to solve one specific problem — the one your Blueprint pointed to, or the one that's been keeping you up at night. Clear scope, defined deliverable, done properly.
No scope creep. No "let's circle back on that." Just focused work on the thing that'll move the needle most right now.
Popular sprints include
Full website copy rewrite
90-day social content system + strategy
Paid ad creative pack — copy, concepts, briefs
Brand voice guide + messaging framework
Email welcome sequence or campaign
Launch campaign — positioning to execution
From A$4,500 per project
How a Blueprint
becomes a
turning point.
Most clients start with a Blueprint. Some take it, act on it themselves, and come back six months later for a Sprint. Others see the full picture and want to get moving fast. Either way, you'll know exactly where you stand after step one — which, frankly, is further than most businesses ever get.
You get in touch
1
A short discovery call — 20 minutes, no sales script, no pressure. We talk about your business, what's frustrating you, and what success actually looks like. I'll ask questions most people haven't been asked before. Bring coffee.
I get properly under the bonnet
2
You share access to your channels, website, any existing campaigns. I spend a week doing a genuine deep-dive — not a tickbox audit, but the kind of considered analysis that only comes from two decades of knowing what good looks like.
Your Blueprint lands in your inbox
3
A clear, readable strategy document — not a 60-page deck designed to look impressive at a board meeting. Specific findings, honest assessments, and a prioritised list of actions ranked by impact on your actual business.
We walk through it together
4
5
A 60-minute call to unpack the findings, answer your questions, and talk through what the most valuable next move is — whether that's a Sprint, a Partnership, an Intensive, or cracking on with it yourself. No pressure either way.
You decide what happens next
The Blueprint is yours regardless. But most clients find that once you can actually see the full picture — the gaps, the opportunities, the quick wins — the right next step becomes pretty obvious. And working together to get there becomes an easy decision.
The questions everyone asks
Good questions deserve
straight answers.
Do I need a Blueprint before working with you
on anything else?
1
Not at all — if you already know exactly what you need (a website rewrite, a campaign, a retainer), we can talk through that directly. But the Blueprint is almost always worth doing first, because it means any project we take on is built on actual insight rather than assumptions. It's the difference between treating symptoms and fixing the problem.
What size businesses do you typically work with?
Small and medium-sized businesses — typically 2 to 50 people — across a wide range of industries. The common thread is that they're good at what they do, but haven't had the marketing thinking to match. That's where I come in.
Can I do the Intensive without having
had a Blueprint first?
We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
How quickly can you turn around a Blueprint?
Seven business days from when I have everything I need from you. Occasionally faster if my schedule allows — I'll let you know upfront. If you're working to a hard deadline, just flag it and we'll figure it out.
Do you work with clients outside Sydney?
All the time. The Blueprint and Sprint work seamlessly remotely. The Intensive can run via video call — it works better than you'd expect — though if you're in Sydney and want to do it in person, that's always an option too.
What if I just want a chat before committing to anything?
Of course, that's exactly how this should work. Hit the button below, tell me a bit about your business, and we'll book a no-obligation 20-minute call. No pitch deck. No follow-up cadence. Just a conversation to see if it makes sense to work together.
Let's find out what
your marketing is really doing.
The Blueprint is the lowest-risk, highest-clarity way to understand your business's creative and marketing position — and what to do next. It costs less than a month of underperforming ads, and it'll tell you exactly why those ads are underperforming.
Let’s Work Together
If you're interested in working with me, complete the form with a few details about your project. I will review your message and get back to you within 48 hours.