To get people talking about Gatorade’s new electrolyte water, we literally motivated them to get more active and sweat for a chance to jump onboard our floating gym. Our Activation and PR Campaign was based on the fact that vigorous exercise requires more than just water to hydrate the body.

Our idea was to build the first floating Gym on Sydney Harbour as a launch activation. But first, we had to engage the social channels of Australia’s key fitness influencers, which encouraged our target audience to lift their heart rate and share their efforts on social for their chance to get on board the G -Active HydroGym.
And get onboard they did.