We burst into Spring with this campaign for The Australian Turf Club’s Everest Carnival, Sydney’s richest race.

We reminded people what real excitement looks like, we asked them to forget binge-watching series and following others on social and to leave boring behind. Striking art direction was inspired by our Jockey’s racing silks. I oversaw the casting, photography & film shoot as well as the post production of this campaign, which had to come in on a tight budget.