TAB - The Action is Calling.
After a long slow summer and with all media spending on the launch of footy and racing season, our client simply wanted to tell punters it was time to get their mates back down to the TAB. ‘The action is calling’ was executed across multiple channels including TV, print and online.
The TAB Cash Out was introduced as a new feature during this campaign, our next execution demonstrated how punters could spontaneously eject out of their multi bet when things got a bit hairy.