Crafting engaging Content that Connects & Converts

Organic content shouldn't feel like an ad. It needs to seamlessly blend into people's feeds. At BIG W, I led our Social team,
creating content that resonated with our audience across platforms like Meta, Instagram, Pinterest, TikTok, and YouTube.

Our approach focused on creating content that was so engaging, it was repurposed for paid channels. We saw firsthand
what worked and what didn't, optimising our strategy to deliver results.

Now as Creative Director of BRX Sydney I’m doing the same for Optus with a great team of creatives and in-house animators.