Creative strategy · Copy · Digital & Social
Your marketing's
talking.
Is it saying
the right thing?
Most small businesses spend a fortune producing content that the algorithm ignores, ads that attract tyre-kickers, and website copy that sends good leads straight to a competitor. I fix that. With two decades of craft behind the thinking — and no corporate fluff in sight.
A no-nonsense audit of your marketing and messaging. What's working, what's wasting your money, and exactly what to do about it. Yours to keep.
The thinking behind the work
Most businesses don't have a content problem.
They have a clarity problem.
You're not short of things to say. You're short of a sharp, confident way to say them — one that makes the right people stop scrolling, read every word, and think "these are exactly who I need."
That's what I do. I bring 20+ years of creative advertising instinct together with a dead-serious commitment to copy that earns its place on the page. No buzzwords. No templates. No three-month agency onboarding process.
Just clear thinking, better words, and marketing that finally does what you always hoped it would.
Strategy before tactics
I spend time understanding your market, your customers, and what sets you apart — before a single word gets written or a single dollar gets committed. The thinking is the work.
Copy that earns its keep
Good copy isn't clever for clever's sake. It's precise, honest, and speaks directly to the person who needs what you offer — at exactly the right moment.
Creative that performs
Advertising and social content built around what your audience actually responds to — not what looks impressive in a presentation or follows the latest platform trend.
Straight talk, always
If something isn't working, I'll tell you. If an idea is underdone, we'll fix it. You're getting a frank opinion from someone who's seen what works — not just someone who wants to keep the invoice going.
How we can work together
Four ways in.
One obvious place to start.
Whether you want a clear-eyed diagnosis of what's not landing, a focused sprint to fix a specific problem, a half-day to roll your sleeves up together, or an ongoing creative partner who's genuinely invested in your growth — there's something here for where you're at. Every engagement begins with understanding your business properly. That's non-negotiable.
The Creative
Blueprint
Think of it as a full creative and marketing health check — the kind a senior strategist would run on your business before recommending anything. I look hard at what you're doing, how well it's working, and where the gaps are costing you.
The result? A clear, written strategy document that's yours to keep — whether we work together further or not. Most clients find it's the most useful thing they've commissioned all year. A few even use it to hold their existing agency accountable. Fair enough.
What your Blueprint covers:
- Brand voice & messaging audit — how clearly your business communicates what it does, who it's for, and why anyone should care
- Website copy review — what's turning visitors off and what a sharper narrative could actually do for conversions
- Social media presence — content strategy, tone, consistency, engagement, and whether any of it is doing real work
- Paid advertising assessment — creative quality, targeting logic, and whether your ad spend is working hard or just leaving
- Competitor positioning snapshot — how you sit relative to your market and where the opportunities are hiding
- A prioritised roadmap — the three to five moves that'll make the biggest difference, ranked by impact, not complexity
The outcome: A proper strategy document — not a slide deck full of stock photography and vague recommendations. Honest analysis. Specific actions. A clear path forward you can start on tomorrow.
The Intensive
Sometimes the best way to move fast is to clear the calendar for half a day and actually work the problem together. The Intensive is a focused, facilitated 4-hour session — your team, me, a whiteboard (literal or digital), and zero fluff.
We use your Blueprint findings (or whatever you come in with) to stress-test your messaging, sharpen your positioning, or map out a campaign from scratch. You leave with clear decisions made, not more things to think about.
- 4-hour facilitated strategy session (remote or Sydney CBD)
- Pre-session brief and alignment call
- Live copy and creative development during the session
- Post-session summary — decisions, actions, next steps
- Two weeks of follow-up Q&A via email
A$1,800 — flat rate per session
Book a SessionThe Sprint
A time-boxed project to solve one specific problem — the one your Blueprint pointed to, or the one that's been keeping you up at night. Clear scope, defined deliverable, done properly.
No scope creep. No "let's circle back on that." Just focused work on the thing that'll move the needle most right now.
- Full website copy rewrite
- 90-day social content system + strategy
- Paid ad creative pack — copy, concepts, briefs
- Brand voice guide + messaging framework
- Email welcome sequence or campaign
- Launch campaign — positioning to execution
From A$3,000 per project
Discuss a SprintThe Partnership
For businesses ready to treat their marketing like the asset it is. Think of it as having a senior creative director embedded in your team — without the salary, the super, or the 9am stand-up.
Monthly strategy, ongoing copy, creative direction, and a frank opinion when you need one. You focus on running the business. I focus on making sure what you say about it actually lands.
- Monthly strategy session + creative direction
- Ongoing copy — campaigns, social, email, ads
- Paid ad creative review and performance input
- Priority access and fast turnarounds
- Quarterly review and forward planning
From A$2,500 / month
Talk RetainerThe process
How a Blueprint becomes a turning point.
Most clients start with a Blueprint. Some take it, act on it themselves, and come back six months later for a Sprint. Others see the full picture and want to get moving fast. Either way, you'll know exactly where you stand after step one — which, frankly, is further than most businesses ever get.
Start the conversationYou get in touch
A short discovery call — 20 minutes, no sales script, no pressure. We talk about your business, what's frustrating you, and what success actually looks like. I'll ask questions most people haven't been asked before. Bring coffee.
I get properly under the bonnet
You share access to your channels, website, any existing campaigns. I spend a week doing a genuine deep-dive — not a tickbox audit, but the kind of considered analysis that only comes from two decades of knowing what good looks like.
Your Blueprint lands in your inbox
A clear, readable strategy document — not a 60-page deck designed to look impressive at a board meeting. Specific findings, honest assessments, and a prioritised list of actions ranked by impact on your actual business.
We walk through it together
A 60-minute call to unpack the findings, answer your questions, and talk through what the most valuable next move is — whether that's a Sprint, a Partnership, an Intensive, or cracking on with it yourself. No pressure either way.
You decide what happens next
The Blueprint is yours regardless. But most clients find that once you can actually see the full picture — the gaps, the opportunities, the quick wins — the right next step becomes pretty obvious. And working together to get there becomes an easy decision.
What clients say
Don't take my word for it.
The Blueprint was worth every cent before we even thought about working together further. We finally had clarity on why our message was falling flat — and a clear roadmap to fix it. Couldn't believe we'd gone so long without this.
Ken doesn't just write good copy — he understands why certain things work and others don't. The Intensive was genuinely one of the most productive half-days we've ever spent as a business. We left with decisions, not just more ideas.
We'd worked with three agencies before this. The difference is that Ken actually got under the skin of our business first, before suggesting a single thing. It felt like talking to someone who was genuinely on our side.
The questions everyone asks