Gatorade + Sydney Swans.
To launch Gatorade's new liquid concentrate in Australia, we condensed Sydney AFL stars week of intense training into powerful short-form content.
IDEA: Just one litre of Gatorade Liquid Concentrate can fuel a week’s AFL training.
To ignite the passion of Australian athletes we created a disruptive social media campaign that condensed a week of elite training into powerful short-form content.
Through immersive first-person GoPro footage, viewers were transported into the intense world of Sydney Swans legends Luke Parker and Dan Hannebery. This captivating content, paired with the launch of Gatorade Liquid Concentrate, inspired athletes of all levels to push their limits and achieve their full potential.
A standout feature of Gatorade Liquid Concentrate is its incredible value. By following the Sydney Swans' intense training regimen, we demonstrated how a single litre of concentrate, when mixed with water, could power an entire week of training.